Product Focus: Liquid Foundation

We all know that feeling: it’s officially summer, and you’re ready to spend your day lounging poolside or hanging out at a sunny park with a good book. You put on that cute summer dress you’ve been waiting to wear, and get all made-up with your favorite bright colored lipstick or bronze eyeshadow. You can feel the hot sun tanning your skin. Life is good!

But then, the worst feeling sinks in. You’re taking a selfie in the sun and you see your heavy, cakey foundation clumping up all over your face. Why did nobody tell you sooner?!

Just as summer is a good time to get a great primer, it’s also the perfect time to find a breathable, lightweight foundation. That’s why my favorite summer foundation is MUD’s Liquid Foundation. Available in ten versatile shades, MUD’s Liquid Foundation is suitable for everyone who wants a beautiful, skin-like finish that keeps your skin looking fresh. While the make-up feels lightweight, it is also buildable without being cakey. In fact, there’s been times I have added another layer of foundation under my eyes instead of corrector and maintained an even coverage all day! However, if you prefer the ultra-light coverage of a tinted moisturizer, this foundation can be mixed with a primer to sheer it out even more. When my skin is fairly even I like to buff in a small amount of foundation using the 615 Buffer Brush with a light hand.

On an active summer day, you don’t want to feel like you’re wearing make-up; that’s why MUD’s Liquid Foundation is my absolute favorite for this season. MUD’s Liquid Foundation can be purchased here.

Product Focus: Face Primer

If there’s ever been a best time to look for a good primer, it’s summer. I find that my skin breaks out more in the summer, so making sure I have a good base for my foundations is especially important so that my imperfections stay covered. That’s why I always use MUD’s Face Primer.

Primer is important not only because it sticks to whatever coordinating products you place on top of it, but also because it creates a protective barrier between your skin and your foundation. Our primer is silicone based, which means not only is it compatible with oil and silicone based foundations, but also it’s designed to stay on the surface of the skin to create a smooth, flawless foundation application. To use, just take a very small amount of product (I use about the same amount as a pencil eraser) and smooth it all over the face prior to foundation application.

But primer isn’t just for foundation! On hot summer days, I know I don’t always want to wear a full face of make-up. However, a light layer of primer makes my skin feel soft and silky. I like to make MUD’s primer the last step in my skincare routine to prepare it for make-up no matter how much product I’ll be putting on. Mix it with your foundation or pair it with a little corrector and you’ll have a wonderful, light, everyday summer base.

PRO TIP: Primer can work with powder products too! Mix MUD’s Face Primer with our eye colors, cheek colors, bronzers, or cake eyeliner for more intensity.

When the weather is warm, a lightweight primer is key. Luckily, this primer keeps me covered for a long day out in the sun. MUD’s primer can be purchased at our online store, here.

Highly-Pigmented Cosmetics—What Does This Mean?

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People often ask, “are MUD products just for professionals?” Although our products are developed to meet professional standards, MUD cosmetics are available to everyone.  Every Saturday, Make-up Designory offers FREE workshops to help you better understand how to use MUD products as well as teach basic make-up application techniques.  The workshops are held at the MUD Shops in Los Angeles and New York and in some MUD Studio locations around the world.

MUD cosmetics are highly pigmented. What does this even mean? Products that are high in pigment are developed for professional use; they contain more color and coverage than other products. For instance, your over-the-counter liquid foundation contains about 15-25% pigment, while MUD’s cream foundation offers 40% pigment.  The benefits of a high pigment product are 1. you need less product to achieve full  coverage results 2. high pigment products are more versatile and 3.  they have long-lasting staying power.

A little product goes a long way.

Let’s use MUD’s cream foundation as an example. For a full coverage face application, you would typically use about ½ of what you would with an over-the counter foundation. This product is best applied by make-up sponge or MUD’s 940 foundation brush. The secret to achieving a flawless face is using the correct color (or color combination) and proper blending. The end result is a full, even, matte coverage. This type of make-up photographs wonderfully, so it’s great for bridal, special events, print work and film.

Versatility means you can use the product in more than one way.

MUD’s cream foundation has a silicone base and can be combined with other silicon base products like MUD’s Face Primer and MUD’s HD Air. For instance, if you want a sheer coverage with a dewy finish, you could combine a drop of Face Primer with a bit of cream foundation and mix (Image 2). The product will glide onto the face and result in a beautiful sheer finish. For problematic spots that might need more coverage, like dark spots and acne, you could apply a small amount of cream foundation on the spot and blend.

High pigment products have staying power.

The second element that determines the color/coverage of cosmetics is the vehicle. Vehicle is the element  of the base that gives it its slip, or the ability to move on the surface during application (for instance, the silicone in the cream foundation). Sometimes, the more vehicle you have in a product, the higher the chance of it breaking down on the skin. A product with more pigment and less vehicle will “stay put” because it’s harder for the product to move.

Visit our YouTube Channel for some make-up tutorials and have fun trying different looks and techniques on yourself! With anything, practice makes perfect. If you can, come out to our free workshops. They’re taught by our MUD Make-up artists and are open to anyone who wants to learn more about how to apply like a pro.

The following MUD products were all developed with a high-pigment formula.

  • MUD Cream Foundation
  • MUD Concealers
  • MUD Eye Colors
  • MUD Pressed Powders
  • MUD Cheek Colors

MUD products can be purchased on mudshop.com