The IMATS 2014 premiered this past Saturday at New York City’s Pier 94 in the heart of midtown Manhattan. Make-up artists and enthusiasts gathered to participate and view the festivities of the prestigious and highly anticipated event. Highlights included demos featuring multiple Mud Alumni, Make-up competitions and famous faces.
The show kicked off on Saturday with a prosthetic museum curated by MUD’s Special Make-up Effects Instructor Anthony Giordano. Various characters were featured from film, television and music videos for all attendees viewing delight. Giordano was assisted by a group of MUD alumnae including: Olivia Cui, Sky Vega and Alyssa Vandall.
Fans of the SYFY TV Series “Face Off” had the opportunity to pose for photos and view demos created by Face Off contestants and MUD alumni Catherine Pashen (Cat), Niko Gonzalez and Bethany Serpico. Cat and Niko presented their “Exo Bride” demo and Bethany created an alien-like creature, while show-goers snapped photos and asked for autographs.
MUD Instructor Kelly Budd also performed a demo and with the assistance of former student Korina Artemiadis, she unveiled her avant-garde beauty inspired character during the final hours of the event.
The show wrapped with the Battle of the Brushes character prosthetic competition featuring two MUD alumnae Renee Varela and April Townes as well as 8 other contestants, all competing for a cash prize and the opportunity to be featured in the IMATS Make-up Artist Magazine.
Fans also said goodbye to Face-Off contestants Cat and Nikko as they performed their final demo on Sunday featuring their demon inspired character.
Contributor: Stacia McCarthy