Highly-Pigmented Cosmetics—What Does This Mean?

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People often ask, “are MUD products just for professionals?” Although our products are developed to meet professional standards, MUD cosmetics are available to everyone.  Every Saturday, Make-up Designory offers FREE workshops to help you better understand how to use MUD products as well as teach basic make-up application techniques.  The workshops are held at the MUD Shops in Los Angeles and New York and in some MUD Studio locations around the world.

MUD cosmetics are highly pigmented. What does this even mean? Products that are high in pigment are developed for professional use; they contain more color and coverage than other products. For instance, your over-the-counter liquid foundation contains about 15-25% pigment, while MUD’s cream foundation offers 40% pigment.  The benefits of a high pigment product are 1. you need less product to achieve full  coverage results 2. high pigment products are more versatile and 3.  they have long-lasting staying power.

A little product goes a long way.

Let’s use MUD’s cream foundation as an example. For a full coverage face application, you would typically use about ½ of what you would with an over-the counter foundation. This product is best applied by make-up sponge or MUD’s 940 foundation brush. The secret to achieving a flawless face is using the correct color (or color combination) and proper blending. The end result is a full, even, matte coverage. This type of make-up photographs wonderfully, so it’s great for bridal, special events, print work and film.

Versatility means you can use the product in more than one way.

MUD’s cream foundation has a silicone base and can be combined with other silicon base products like MUD’s Face Primer and MUD’s HD Air. For instance, if you want a sheer coverage with a dewy finish, you could combine a drop of Face Primer with a bit of cream foundation and mix (Image 2). The product will glide onto the face and result in a beautiful sheer finish. For problematic spots that might need more coverage, like dark spots and acne, you could apply a small amount of cream foundation on the spot and blend.

High pigment products have staying power.

The second element that determines the color/coverage of cosmetics is the vehicle. Vehicle is the element  of the base that gives it its slip, or the ability to move on the surface during application (for instance, the silicone in the cream foundation). Sometimes, the more vehicle you have in a product, the higher the chance of it breaking down on the skin. A product with more pigment and less vehicle will “stay put” because it’s harder for the product to move.

Visit our YouTube Channel for some make-up tutorials and have fun trying different looks and techniques on yourself! With anything, practice makes perfect. If you can, come out to our free workshops. They’re taught by our MUD Make-up artists and are open to anyone who wants to learn more about how to apply like a pro.

The following MUD products were all developed with a high-pigment formula.

  • MUD Cream Foundation
  • MUD Concealers
  • MUD Eye Colors
  • MUD Pressed Powders
  • MUD Cheek Colors

MUD products can be purchased on mudshop.com

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