The Pasadena Civic Center was surrounded by beauty enthusiasts over the weekend with a line of shoppers waiting to get their hands on the latest beauty tools and to see their favorite make-up artists at this year’s IMATS Los Angeles 2014. The sold out show featured a slew of beauty product companies, schools and more. Once you were in the door, the music and sounds of happy shoppers filled the air the entire weekend.
This year’s Pro Night was the most successful Pro Night in the IMATS history, tripling in size of attendees on Friday night, just before the show opened to the public. The MUD booth featured Disney actress and commercial model Jaida Benjamin, as the MUD artists demonstrated several looks including the Deep Forest trend.
The MUD booth in the special effects hall featured Karl Zundel and Karrie Ann Sillay with a group of 2013 grads working on a tall, full body alien creature. The character suit and prosthetic appliances were equipped with mechanical hands and a light show that have had the team in preparation mode for over 3 months. Artists Dalton Kutsch (2007 MUD Grad) and Casey Love (1998 MUD Grad) also demonstrated some amazing sculptures throughout the weekend.
Kevin James Bennett’s presentation in the MUD booth and onstage as IMATS’ keynote speaker included a demonstration of a clean fresh look, a colorful look for the bold and the beautiful, as well as a classy evening look. Giving out some of his favorite beauty secrets, Bennett wowed the crowd with his simple methods of getting the perfect foundation setting.
Beto Franca was back just in the US from Brazil, just in time for IMATS. Showing off his amazing airbrush and body painting, the audience stood in awe at the intricate details from start to finish. Meanwhile, in the special effects room, Face Off cast members Cat and Niko created a Labrinth Hoggle using multiple pieces of prosthetic appliances.
The IMATS 2014 events are off to a great start. Next stop is New York in April at Pier 94.