Illamasqua Opens Its Doors to the United States


The one and only London-based brand, Illamasqua has opened its doors to the United States for retail distribution. Legendary makeup artist Alex Box is the Creative Director of Illamasqua, where she creates vibrant new characters and looks. Illamasqua was so gracious as to reach out to Make-up Designory’s Soho campus and ask us to be part of this exciting launch. Eight of our graduates were invited to participate along with the Sephora Pro team on Feb 16th at an exclusive hosting site. They were given the opportunity to witness makeup artist extraordinaire Alex Box create another masterpiece using the Illamasqua products. In addition, they were given products of their own and the potential opportunity for future hire with Illamasqua based on their talent as make-up artists.

Self-expression through make-up is an idea that is spreading outside of alternative culture. Illamasqua’s mission is to provide high-performance, professional make-up to anyone who wants to express themselves and go beyond the norm to accentuate their look.

Makeup Artist phenomenon Alex Box has dazzled the industry with her artistic flare and natural intuition for painting her canvas – the face. We were graced by her presence and display of technique as we watched her create a magical piece on her model during this production.  We are looking forward to much more wonderful things from Illamasqua and our growth as a new team with our talented graduates. Again, Makeup Designory thanks Illamasqua and Alex Box for a wonderful day!

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