At MUD, we love celebrating the beauty in every culture. For this reason, we enjoy collaborating with our domestic and international authorized retailers, to help develop culturally relevant marketing and advertising campaigns that generate excitement for their MUD Cosmetics businesses. Recently we were honored to team up with Bellezza Cosmetics and Spa, our retail partner in Nigeria, to do a photo shoot at our headquarters in Los Angeles with the very talented and beautiful Nollywood actress and model, Genevieve Nnaji.
An immensely popular beauty icon and the only Nigerian actress to ever be profiled on Oprah, Genevieve has been the recipient of many awards throughout her career, including Best Actress of the Year at the City People Awards (2001), and Best Actress in a Leading Role at the African Movie Academy Awards (2005). Her film credits include starring roles in more than 80 Nollywood movies, including the hits Honey 1 and 2, and For Better For Worse 1 and 2.
As one of the most famous faces in Africa, Genevieve was the perfect choice for Bellezza co-Managing Directors Chinny Onwugbenu and Onyiny Onwugbenu for their campaign to promote their MUD business in Nigeria. When we heard about their collaboration, we were excited to pitch in! During a two-day photo shoot in Los Angeles, we assembled a crew that included a MUD school portfolio photographer, MUD make-up artists and hairstylists, and a videographer. Our team worked with Genevieve to capture Bellezza’s vision and create a portfolio of images for the Nigerian advertising campaign.